vfa

The vfa, the Association of Research-Based Pharmaceutical Companies (vfa) is the trade association of the research-based pharmaceutical companies in Germany. It represents the interests of 47 globally leading research-based pharmaceutical companies and more than 100 subsidiaries and affiliated companies in the areas of health, research and economic policy. The vfa member companies make up about two-thirds of the German pharmaceutical market and employ approx. Nearly 90,000 people in Germany, including more than 17,000 in research and development.

FOCUS

Facts for your future.

FOCUS is the news magazine for the modern opinion leaders of our time - individuals who have a great need for information and are on a tight schedule. For the fact-oriented information elite, FOCUS has developed a successful journalistic format that is based on the concept of speedy absorption of knowledge. Information is brought to the point more quickly. FOCUS provides useful news in a clear and concise language and integrates images and graphics to convey complex facts in illustrative and precise fashion. The media-appropriate organization of information covers all topics that are relevant for our society: Apart from internal and foreign policy, FOCUS also contains regular categories like cultural events, research & technology, modern lifestyles, media, economics and the Internet.

With its innovative editorial concept, FOCUS has become established among the magazines with the greatest circulation and coverage in Germany, the country with the highest density of magazines. With a peak coverage of more than 5,35 million readers in the news magazine market, FOCUS firmly stands its ground and has been continuing its success story since 1993. Studies like the readership analysis decider proof: FOCUS is one of the most popular magazines within German top manager. More than 600.000 German decision makers from economics and administration read the Munich news magazine (LAE 2009).